Digital processes
Digital transformation? It takes scale & skills!
Digitising core processes to enhance operational efficiency in parking may appear to be easy, but don’t be misled. There is much more to opening and closing a car park barrier than most people think.
The key is to digitise operational processes, integrating them with administrative processes to reduce costs, while simultaneously digitally enhancing products and services to improve the customer experience.
For parking operations this means:
Cashless payment options onsite are the norm;
Online payments are easy, convenient and secure;
Known customers are recognised at access points;
Privacy concerns are met;
Self-service portals enable customers, sales channels and landlords to fulfil their needs efficiently;
Administrative reports, data analytics and benchmarks provide solid business insights;
Information regarding location, availability, tariffs, points of interests, and the like must be accurate and readily available.
It's not easy
You need scale to effectively digitise core processes and understand the complexity of creating a flexible, future-proof platform, that can easily adapt to the dynamic digital environment and ever changing scope and requirements. And you need to have the skills to deal with the impact of changing customer behaviour and constant technological advancements on core processes and installed base.
Future growth
A strategic roadmap for future growth with digital enhancements of products and services is key. It ensures that digital projects have clear directions, are properly planned, staffed, managed and executed.
And engaging with relevant stakeholders, whether they are public or private landlords, business partners or sales channels, internal or external team members is just smart. Q-Park is fully committed to build a valuable ecosystem together as we:
Need support to create the right value;
Need to mitigate conflicting interests for timely delivery;
Want to ensure capabilities for proper usage.